Made to Create
J♢B ROLLING PAPERS
J♢B rolling papers were an icon of the art world until they went silent for 70 years. We restored them to their former glory.
If you’re a fan of succinct explanations you’ll love this case study:
Welcome to The J♢B Market: a platform that brought back their tradition of commissions from the art world’s freshest minds
The first two artists: multimedia ingénue @LeftyOutThere and Project Runway contestant Chelsey Carter
The classic style continued throughout an
entirely new brand identity
“Wow, I never knew rolling joints could be so sophisticated”
- You, probably
The clients even sent me a basket of joint cookies.
Yes, they were delicious. No, they did not have weed in them. Unfortunately.
Made to Create
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Creative direction, concept, writing, strategy
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Nick Lipton (CD), Danny Murphy (AD), Craig Hensel (Photographer)