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Be Part of the Legacy

HARDIN’S CREEK

Whiskey nerds are a discerning bunch. So to launch the most premium brand in the Beam portfolio, we didn’t just show them the legacy that made it. We invited them to be a part of it.

Got 2 minutes? Watch the case study:

We started by building a legend around the legacy

See the feed on Instagram

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Alec Jankowski Writer Creative Director Hardin's Creek Social Launch Ad
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Then we let whiskey fanatics behind the scenes with an intimate documentary

Finally, we gave them one on one access to the direct descendant of the legacy itself - our 8th generation master distiller, Freddie Noe

Alec Jankowski Writer Creative Director Hardin's Creek Reddit

Be Part of the Legacy

  • Creative direction, concept, writing, strategy

  • Brian Boord (CD/AD), Gabe Sanchez (Photographer), Frank Viglione (Writer), Gaby Strnad (AD)

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